Brassica Protection Products LLC was founded in 1997 to develop and market to the public scientifically-proven, highly-effective, cancer-protective foods, functional foods, nutriceuticals, and pharmaceuticals. The company is commercializing technology developed by Paul Talalay, M.D. and Jed W. Fahey M.S., Sc.D., researchers in the Department of Pharmacology and Molecular Sciences, Johns Hopkins University School of Medicine.

Dr. Paul Talalay's research has concentrated on the cancer preventive properties of diet, particularly vegetables. In 1992 and 1994, Dr. Talalay published work showing that broccoli contains sulforaphane, a very potent natural inducer of Phase 2 enzymes that helps the body detoxify carcinogens. Animal models used in Dr. Talalay's research show significant prevention of cancers. Human studies are now underway.

The publicity generated by this work is the key factor in consumers' belief that broccoli is among the most important vegetables for inclusion in a diet to protect against cancer.

In September 1997, Dr. Talalay and Dr. Fahey, in collaboration with other Johns Hopkins scientists, published a paper in the Proceedings of National Academy of Sciences, USA explaining that broccoli sprouts-three-day old broccoli plants-are an exceptionally rich source of sulforaphane. Broccoli sprouts contain levels of sulforaphane 20-50 times more concentrated than mature broccoli and are more consistent in composition.

Brassica Protection Products is the exclusive licensee of Johns Hopkins's patents to grow and sell broccoli sprouts rich in sulforaphane glucosinolate (SGS). Brassica's broccoli sprouts are available in the fresh produce departments in supermarkets throughout the United States under the brand name BroccoSprouts^®.

Please contact us if you would like more information about Brassica Protection Products.

Mission and Principles

Brassica's mission is to provide scientifically-sound, cancer-preventive products to the public as functional foods, food ingredients, supplements and pharmaceuticals.

• We believe in unleashing the power of plants to maintain and improve health.
• We believe that all our efforts must be consistent with the level of proven scientific evidence.
• We believe our products should be consumed in complement with a diet rich in fruits and vegetables.
• We favor engagement with regulators, as an opportunity to help build the consumer's health and knowledge base.
• We believe that the results of our efforts are proprietary, and thus we protect our intellectual property. We believe that this protection furthers greater innovation in our society.